Every good brand has a story. Here's ours.


Surfwear, Elevated.

Kidrad is the vessel for your adventure. Our goal is simple, and has remained the same since day one: create excellent clothing, that feels insanely good, without breaking the bank. Every piece we craft is another step towards that.

It's All In The Details

 The fashion industry is a tough world to keep up with. So we're not trying to. The Kidrad brand is all about honest products that ignore the proverbial waves. Like the rise of $50 t-shirts (why?!), or products that are not built to last.